Branding a Gaming Event – EGLX

What is EGLX?

EGLX is a celebration of all things gaming. What started out as a small get-together has grown into Canada’s largest video game event. The EGLX marketing team approached Logolix looking for a full rebrand. We managed to create a unique identity that will strengthen EGLX’s position as the market leader in Canada.

The Challenge

EGLX wasn’t satisfied with their existing logo. It wasn’t clear enough and didn’t resonate well with their target market. They were looking for a design that fits their
personality and connects with gamers.


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