Protagonist is a narrative analytics solution that uses data to expose comprehensive market landscapes without limit or bias. It is the first software platform specifically designed to analyze complex, cross-platform data sets to reveal the underlying beliefs and motivations of consumers. They were looking for a symbol that illustrates data and technology merging with human element. Protagonist word illustrates the leading character or one of the major characters in a play. With these ideas in mind, we came up with a logo that illustrates data becoming a human in a minimal, yet memorable way.
- Logo Design
“It was great. Besides their creative aspects, their response to changes and ideas is what really made this a good experience.”